Value authenticity above all else, and be a real human. People spot advertisements and “bought” opinions from a mile away. BE genuine.
Share a little bit about yourself, in addition to talking about your product. Talk about what you like outside of work. Dropping little hints about other things your passionate about is a good way to find and maintain superfans. [1]
How do you stay authentic?
- Know your audience
- Write Thought Leadership Content instead of employing keyword-stuffing [2]
-
Flynn, P. (2019). Superfans: The easy way to stand out, grow your tribe, and build a successful business. Get Smart Books. My highlights and my literature notes.↩︎
-
Law, R. (2022). How to Write Thought Leadership Content↩︎